Most Effective Digital Marketing Strategies & Why Brands Should Invest in Them

Digital marketing enables brands to establish long-term and ongoing relationships with their customers. Each digital marketing strategy comes with its own perks, and sometimes it can get challenging for brands to decide which one to prioritize.

This post will discuss the most effective digital marketing strategies and why brands should invest in them.

Social Media Marketing

With the ever-increasing popularity of social media apps, brands are consistently developing new and appealing social media marketing strategies to increase brand awareness, convert leads, and build customer loyalty. As each app serves a particular demographic, it becomes easy for the brands to opt for a specific app and create their marketing campaigns depending on their targeted audience.

Why should brands invest in Social Media Marketing? 

  • As of November 2021, social media has 4.48 billion active users worldwide.
  • 78% of consumers are willing to buy from a company after having a positive experience on social media.
  • Over 80% of adults ages 18-49 and 73% of adults ages 50-64 are active daily on social media.
  • Internet users spend about 144 minutes on social media each day.
  • In the first quarter of 2021, Facebook reported over 3.51 billion monthly users from their core family products: Instagram, WhatsApp, and Facebook messenger.

What does this mean for the customers?

By interacting and engaging with their social media followers, brands can establish long-term relationships with their target audience. They can answer questions, resolve issues, deliver information, and establish trust amongst customers.

Video Marketing

Video marketing is a genre that uses video content to promote and market products or services. It enhances engagement on digital and social media platforms, educates consumers, and builds brand awareness. Global trends show that most consumers prefer video over other forms of content.

Why should brands invest in Video Marketing?

  • Nearly 64% of consumers make a purchase after watching a brand video.
  • Videos generate 1200% more shares than text and image content combined.
  • People consume more than one billion hours of video content on YouTube every day.
  • Landing page videos can improve conversion rates by more than 80%.
  • YouTube has almost 2.3 billion active users and is the second most popular social media site overall.

What does this mean for the customers?

With 90 percent of customers admitting that videos have helped them make a purchase decision, brands should make more videos for social media platforms to engage their audience and convert leads. Brand videos no longer have to be conventional advertisements; they can engage the audience through entertainment or provide information to their targeted consumers.

SEO Marketing

The practice of optimizing your website to top the search engine results is known as SEO. Search engine optimization (SEO) strategies evolve each year with changes to algorithms, search engines, and consumer behavior. Brands who want to increase online traffic and improve their rankings on the search engine results page (SERP) should focus on best practices such as content quality, keywords, and backlinks. A well-designed SEO plan will generate a steady stream of organic leads and traffic to your website for free. 

Why should brands invest in SEO Marketing?

  • SEO provides a better user experience as Google’s algorithm consistently takes user experience into account.
  • SEO also drives over 1000% more traffic than organic social media, dominating over half of the online traffic.
  • Google currently holds 92.27% of the total search engine market share. YouTube, Yahoo!, Bing, and Amazon follow after. 
  • 75% of internet users do not scroll past the first search engine result page.

What does this mean for the customers?

Since SEO is measurable, brands can better understand consumer behavior through analytics and data. With the help of this information, they can optimize their websites and enhance user experience. Positive user experiences will help improve a website’s performance, building trust between the consumer and brand.

Email Marketing

Even though email usage has declined in the past few years, email marketing still offers significant value for businesses and customers. Effective email marketing can benefit brands by communicating promptly and providing more value through self-promotion. Using these strategies will result in more leads and increased sales.

Why should you invest in Email Marketing?

  • There are 4 billion people who use email daily, and it is expected to grow to 4.6 billion by 2025.
  • 72% of customers prefer email as the primary way to communicate with businesses.
  • Email generates $42 for every $1 spent, a 4,200% ROI, making it one of the most effective options available.
  • Over 80% of marketers use email to distribute content making it one of the most popular channels.

What does this mean for the customers?

Customers benefit from email marketing by receiving personalized newsletters that keep them up to date on the latest from each brand. The ease with which users can access email through mobile devices enhances and effectiveness of this marketing technique.

Final Thoughts

A comprehensive digital marketing campaign plays a pivotal role in the success of any product or service. A brand should develop fresh, innovative, and appealing marketing strategies to engage new customers and enhance sales. Every brand has access to multiple digital platforms in this day and age. Instead of putting all their eggs in one basket, brands should explore different mediums to meet their targets effectively and gain more popularity amongst all demographics.

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