With the use of call tracking and analytics software, business owners can gain valuable insight into where their inbound leads are coming from, how many calls they’re receiving on any given day or week, what call duration means to their bottom line, and so much more.
When used correctly, this information can help business owners make the best possible decisions about allocating their advertising dollars and which channels provide them with the most return on investment (ROI).
How to Boost Marketing Campaigns with a Call Tracking & Analytics Software
There are many things you can do that are lacking, but it all starts with identifying how your company can utilize it. Many businesses start by using it as a marketing automation tool. Others use it to boost customer retention rates or simply see if they can convert more callers into customers.
Whatever you end up doing with it, there is one main benefit from using tracking software: Your metrics will be far better than just those of your website analytics.
What Kind of Software Tools Are Available?
There are several kinds of call tracking and analytics software available. For example, software tools provide real-time recording and monitoring reports, while others rely on phone data to track calls and usage. The latter method is more accurate because it tracks both inbound and outbound calls.
Other tools work with computer telephony integration (CTI) systems to allow automation and create a single source of truth through all interactions across desktop, mobile, and voice channels. They also include API capabilities for developers who need third-party access to customer contact details. And still, other tools integrate with CRM solutions or e-commerce platforms so companies can make smarter business decisions based on insights gained from big data analysis.
What to Consider When Choosing a Call Tracking Software
When choosing from call tracking software solutions, the first thing to consider is whether you need an online solution or an on-premises solution. If you need your data in real-time, a cloud-based solution might be necessary. This can be costly since it involves high bandwidth and resource usage, but it’s safer since you don’t have to worry about losing your data if your server goes down.
On-premises solutions are good because they provide offline support, but they require more work setting up than a cloud service would. For example, with Google Analytics, all you have to do is download their app onto your computer and set up a view for which metrics and KPIs (key performance indicators) are most important to track—it does all of that automatically.
Should You Use Third-Party Tools or Build in-house Systems?
If you’re looking to create an effective system, you’ll have several options at your disposal. Some organizations prefer to use third-party solutions compatible with popular CRM (customer relationship management) systems.
This approach is often cost-effective but may not allow for as much customization as an in-house solution would. If flexibility and control are important considerations, an in-house solution might be more suitable. Whatever option you choose, take time to evaluate each option fully before making a final decision.
Before installing any software solution, it is crucial to ensure your phone system is prepared to receive and record incoming calls from multiple caller IDs. Each unique caller ID must have a unique extension number assigned to be correctly directed to their designated personnel at your company.
If these numbers are not set up properly, you could end up losing revenue by sending business-critical calls to completely wrong departments or individuals within your company. Furthermore, suppose your call tracking tool integrates with VoIP technology (which many do). In that case, you may have additional considerations because VoIP systems often have trouble routing incoming calls with varying caller IDs to several different extensions.
So before investing in anything, first understand how well your particular telephone system works with the tracking and analytics tools and what changes need to be made before implementing them.
Lastly, always ensure that everyone in your organization knows exactly what phone number should be used when calling companies on behalf of yours; having two separate numbers or using one number inconsistently will wreak havoc on your analytics.